A results-driven digital marketer with 2 years of hands-on experience in paid advertising, SEO, social media strategy, and programmatic marketing — turning data into measurable growth.
Hi, I'm Siddhi Jain — a Mumbai-based digital marketing specialist with a strong academic foundation and real-world experience delivering measurable results. I hold a BBA in Marketing from DY Patil University and a Post Graduate qualification in Digital Marketing from Digifine Academy.
Over 2 years of professional experience, I've developed expertise across the full digital marketing spectrum — from building high-converting paid campaigns and optimising organic search performance to executing social media strategies and programmatic advertising at scale. I'm passionate about data-driven decision making and crafting campaigns that connect brands with the right audiences at the right moment.
Expertise in Google Ads and Meta Ads — crafting targeted campaigns with optimised bidding strategies, compelling creatives, and continuous A/B testing to maximise ROAS and minimise wasted spend.
End-to-end SEO including technical audits, keyword research, on-page optimisation, link building, and content strategy — consistently improving organic rankings and driving qualified traffic.
Building and executing platform-native strategies across Instagram, Facebook, LinkedIn, and YouTube — combining organic content calendars with paid amplification to grow engaged communities.
Managing display, video, and native ad buying through DSPs — leveraging audience data, lookalike modelling, and real-time bidding to deliver targeted brand messaging at scale and efficiency.
Proficient in Google Analytics 4, Looker Studio, and Meta Insights — turning raw data into clear performance narratives, actionable recommendations, and client-ready dashboards that drive decisions.
Creating conversion-focused content strategies and automated email journeys — from welcome sequences and nurture flows to re-engagement campaigns — that build relationships and drive revenue.
Managed end-to-end Google Shopping and Search campaigns for a Mumbai-based fashion e-commerce brand. Restructured campaign architecture, refined audience targeting, and implemented Smart Bidding strategies — delivering significant improvements in conversion volume while reducing cost per acquisition.
Executed a comprehensive SEO overhaul for a B2B software company — including a full technical audit, content gap analysis, and a 6-month publishing roadmap targeting high-intent commercial keywords. Built domain authority through targeted outreach and digital PR. Resulted in substantial organic traffic growth within 6 months.
Led the digital launch campaign for a new D2C health and wellness brand — combining Meta paid social, influencer collaborations, and programmatic display across premium publisher networks. Developed audience segments, managed creative testing cycles, and optimised in real-time based on performance data to hit launch-week targets.
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